TEND Field Journal #5
COMING IN 2027
TEND is a guided field journal for the business that exists, functions, and maybe even looks pretty good from the outside—but still has places that don’t feel quite right.
Because building the thing isn’t the end of the work.
Businesses accumulate habits. Workarounds become processes. Temporary decisions somehow become permanent. Systems that worked beautifully six months ago start getting weird around the edges. Sometimes nothing is technically broken, but you can feel the friction anyway.
TEND is about paying attention to that friction before it becomes something bigger.
Through stories, reflection, and practical exercises, you’ll look at how the business is functioning now, what needs care, what has outgrown its original shape, and what might need to be repaired, changed, simplified, protected, or simply left the fuck alone.
From the outside your business may seem perfectly lovely.
But you still feel like something inside is janky as fuck.
